More than 40 percent of consumers view fuel economy as “extremely important” when considering a new vehicle purchase today, a new study finds.
Archive for June 2011
MPG Matters: 42 Percent Say Fuel Economy Is Key in New Vehicle Purchase Decision; Influence Likely to Grow
The Insurance Institute for Highway Safety (IIHS) recently put this year’s roster of full-size crew-cab pickups through its 2011 “Top Safety Pick” testing, and just one Detroit truck earned that much-coveted recognition: The Ford F-150 SuperCrew. It’s a significant accomplishment, as the IIHS recently implemented new, more rigorous testing procedures for the 2011 model year, including one that evaluates roof strength as a measure of rollover crash protection. To be named a “Top Safety Pick,” the F-150 SuperCrew scored the best possible rating in this test, as well as tests of front-, rear- and side-impact crash protection, and offers electronic stability control, too. The latter is standard on the popular F-150—it’s still the best-selling vehicle of any kind in America—as are a wide range of other safety features. Among them: A full complement of airbags, including dual-stage driver and front-passenger airbags, Ford’s Safety Canopy side-curtain airbags, and front seat-mounted side airbags An integrated shoulder safety belt for the front middle seat and a head restraint for the second-row middle seat An advanced safety structure that leverages high-strength steel The AdanceTrac with RSC (roll stability control) system Four-wheel anti-lock brakes The automaker’s SOS Post Crash Alert System, which automatically unlocks the truck’s doors, turns on its emergency flashers and activates its horn in the event of an airbag deployment The MyKey suite of safe-driving technologies, designed to help parents encourage safer driving in teens Trailer sway control, for safer towing Notably, the F-150 SuperCrew is now the 11th 2011 Ford Motor Company vehicle to be named an IIHS “Top Safety Pick.” The others are the Ford Edge (built after February 2011), all-new Ford Explorer, Ford Taurus, Ford Fusion, Ford Fiesta (built after July 2010), Ford Flex, Lincoln MKS, Lincoln MKT, Lincoln MKX (built after February 2011) and Lincoln MKZ. “Safety ratings are important markers customers can use to evaluate vehicles, so we are proud Ford has the most top U.S. safety ratings of any automaker ever,” said Sue Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering. “The F-150’s innovative safety technologies and this new Top Safety Pick award further demonstrate Ford’s commitment to safety.”
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Ford F-150: Detroit’s Only Full-Size Pickup “Top Safety Pick”
The Insurance Institute for Highway Safety (IIHS) recently put this year’s roster of full-size crew-cab pickups through its 2011 “Top Safety Pick” testing, and just one Detroit truck earned that much-coveted recognition: The Ford F-150 SuperCrew. Check out an all new Ford F-150 at Sound Ford.
It’s a significant accomplishment, as the IIHS recently implemented new, more rigorous testing procedures for the 2011 model year, including one that evaluates roof strength as a measure of rollover crash protection. To be named a “Top Safety Pick,” the F-150 SuperCrew scored the best possible rating in this test, as well as tests of front-, rear- and side-impact crash protection, and offers electronic stability control, too. The latter is standard on the popular F-150—it’s still the best-selling vehicle of any kind in America—as are a wide range of other safety features. Among them:
- A full complement of airbags, including dual-stage driver and front-passenger airbags, Ford’s Safety Canopy side-curtain airbags, and front seat-mounted side airbags
- An integrated shoulder safety belt for the front middle seat and a head restraint for the second-row middle seat
- An advanced safety structure that leverages high-strength steel
- The AdanceTrac with RSC (roll stability control) system
- Four-wheel anti-lock brakes
- The automaker’s SOS Post Crash Alert System, which automatically unlocks the truck’s doors, turns on its emergency flashers and activates its horn in the event of an airbag deployment
- The MyKey suite of safe-driving technologies, designed to help parents encourage safer driving in teens
- Trailer sway control, for safer towing
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Bill Ford believes that sustainability is the single biggest challenge in business in the 21 st century. Luckily, there have been many advances in technology that will effectively reduce CO2 emissions . However, these advances still doesn’t address another major concern at Ford: “Global Gridlock.” Today there are 6.8 billion people in the world. By mid-century, the world’s population could grow by as much as 2 to 4 billion. That will have a direct effect on personal mobility. More people will put more cars on the road, and that will ultimately make commutes longer and impact the world’s standards of living. “Today, the average American spends the equivalent of almost a full week, every year, stuck in traffic jams,” said Ford. “And that’s a huge waste of time and resources. But it’s nothing compared to what’s going on in the nations that are growing the fastest.” While there’s no easy answer to address this trend, Ford believes there is a tremendous opportunity in providing efficient, smart mobility solutions. Ford doesn’t see the automobile disappearing anytime soon. However, there is a tremendous need for other forms of transportation. At Ford, development continues on intelligent cars that can wirelessly talk to each other to help make driving safer, more efficient and more enjoyable. Ford says that green energy is only one part of the problem, and that addressing global gridlock is just as important. “What we need is an integrated system that uses real-time data to optimize personal mobility on a massive scale… without hassles or compromises for travelers….and frankly, that is the kind of system that will make the future of personal mobility sustainable.” Watch the video below to see Bill Ford discuss the issue of global gridlock at TED 2011 in Long Beach, Calif.
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Bill Ford: Global Gridlock Will Stifle Economic Growth
Hues Clues: Ruby Red, Blue Candy Tinted Clearcoat Among New Vehicle Colors Coming Down the Road at Ford
Color is extremely important to consumers, playing a vital role in product purchases of all kinds.
Ford hopes to reach millions of gamers with the launch of a new virtual showroom on PlayStation Home . The Blue Oval is the first automaker to launch a space within the North American version of PlayStation Home, which currently has more than 20 million users. PlayStation Home is a free-to-play, dynamic social game platform developed for the PlayStation 3 system and can be accessed by users via the PlayStation Network. “The Ford Showroom gives players an opportunity to check out our vehicles in an environment where most people wouldn’t expect to see Ford,” said Brian McClary, Ford social and emerging media specialist. “It’s another example of how we’re providing customers with ways to engage with Ford on their own terms in their own way.” The virtual Ford Showroom will highlight the new Fiesta and Edge . Users will be able to view the interior and exterior of both models, as well as learn about SYNC , Ford’s in-car connectivity system, and play a game with digital rewards that include a T-shirt with the Ford logo. Ford is hoping to provide a bit of entertainment as the brand educates the users about the Fiesta and Edge. “The Ford Showroom in PlayStation Home is the perfect place for people to explore, interact with and share these highly recognizable and popular vehicles,” said Amy Carney, president of advertiser sales for Sony Pictures Television. “Their SYNC technology also has strong synergies for creating highly interactive and engaging game experiences.”
Ford Brings Virtual Showroom To PlayStation Home
Kelley Blue Book’s kbb.com editors have compiled their 2011 Top 10 Coolest New Cars Under $18,000 list and two Ford vehicles have made the cut. The “Euro-sweetened 2012 Focus,” kbb.com says, offers “head-turning looks, sporty handling and a healthy standard equipment list in an efficient and affordable package.” And the editors expect the 2011 Fiesta will be a perennial favorite: “Its European looks and well-crafted interior outclass everything else in the category, and its sharp driving dynamics and nimble handling impress us every time we get behind the wheel.” Click here for the full release.
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Kbb.com: Ford makes affordable cool
The folks at Ford went the expected route in developing a new high-performance package for the 2012 Mustang , relying on a team of expert engineers dedicated to helping customers get the most out of this modern-day muscle car. But when it came time to pick a name for the hi-po upgrade, Ford had a better idea: Reach out to the next generation of enthusiasts using the power of Facebook . Thousands of people responded, and the winning suggestion, as determined by online voting, was the “Mayhem Mustang Package.” “We saw great enthusiasm from fans, with tons of creative, unique names coming in,” said Brian McClary, Ford social and emerging media specialist. “The contest was twofold—it let us engage with fans by letting them have a say, and it helped build awareness for the package.” The Mayhem Mustang Package includes: 3.31 rear axle ratio for quicker off-the-line acceleration Mustang GT coupe front and rear stabilizer bars Mustang GT front struts and rear shocks/springs Shelby GT500 rear lower control arm Model-specific 19-inch wheels Pirelli performance tires for improved grip Mustang GT front and rear brake calipers with Performance Friction pads Strut tower brace for increased body rigidity Mayhem-only electronic stability control calibration, with a sport mode for performance driving Unique badging And remember, the car still holsters the groundbreaking 3.7-liter V6 engine , capable of 305 hp and 31 mpg on the highway—an unbeatable combination of power and efficiency that’s available only in the Mustang. With the Mayhem model now showcasing a curb weight under 3,500 lbs., the result should be an equally unbeatable driving experience. The 2012 Mustang lineup —including the Mayhem Mustang Package—is set to debut later this year.
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Introducing Mustang Mayhem–V6-Style
After launching its industry-first rear inflatable seat belts on the new Ford Explorer, the Blue Oval won praise for being a safety innovator. Now, Ford plans to roll-out its inflatable seatbelt to the Ford Flex and Lincoln vehicles by next summer. Already, the Ford Flex has earned the coveted Top Safety Pick rating from the Insurance Institute for Highway Safety . The addition of Ford’s industry-first rear inflatable seat belts, which are designed to reduce head and neck injuries for rear seat passengers, will only continue Ford’s well-earned reputation for safety. “This advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers, often children and older passengers who can be more vulnerable to such injuries,” said Sue Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering. “Expanding the rollout of this technology is another example of Ford leading the way to enhance vehicle safety for our customers.” The inflatable belts were added this spring to bolster the new Explorer ’s already extensive suite of safety innovations. Since then, demand for the feature has been staggering. Additionally, more customers were eager to take advantage of the Explorer’s safety technologies. Of the first 19,000 Explorer orders received: 87 percent include rear view camera 40 percent include BLIS (Blind Spot Information System) with cross-traffic alert 22 percent include adaptive cruise control with forward collision warning, active park assist and rain-sensing wipers Advances in airbag inflation and seat belt construction methods have enabled Ford and its suppliers to develop inflatable seat belts that are designed to deploy over a vehicle occupant’s torso and shoulder. In Ford’s research, the belts were effective in distributing crash force energy across five times more of the occupant’s torso than a traditional belt. “Ford’s rear inflatable seat belt technology will help to enhance safety for rear seat passengers of all ages, especially young children who are more vulnerable in crashes,” said Cischke. “This is another unique family technology that builds on our safety leadership, including the most top U.S. safety ratings of any automaker ever.”
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Ford To Add Inflatable Seat Belts To More Models