Archive for April 2011

Ford eNews – April 27, 2011

Leading Edge: Popular crossover now a Top Safety Pick; Ford survey sheds light on parents’ risky driving behaviors; Global color studies: Classics rule with Ford customers

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Ford eNews – April 27, 2011

Ford Fiesta To Get Custom Color Packages For 2012

According to a recent study by the Specialty Equipment Market Association (SEMA)—a leading automotive aftermarket group—the availability of accessories for a vehicle helps influence more than 1 million auto sales each year. New Ford Fiesta owners are certainly part of this trend, with more than 40 percent of them buying at least one Ford Custom Accessory this year. It’s not just about giving the car a unique appearance, either. “The appeal of accessories reflects on other trends in society, including the desire to personalize phones, computers and clothing,” said Sheryl Connelly, manager of Ford Global Trends and Futuring. “People don’t customize to stand out from the crowd; they do it to create a more meaningful connection.” And now Ford is ready to help make a few more connections, thanks to new accessories packages that will be available for the Fiesta for the 2012 model year. The first adds a custom look—in Race Red or Oxford White—to the Fiesta’s interior with two-tone seating surfaces, door inserts, steering wheel and interior components, and more. “The inspiration for this package is mainly a result of the trends we’re seeing in fashion,” explained Mark Conforzi, chief designer, Ford Vehicle Personalization. “Designers like Stella McCartney use bold, contrasting color similar to these interior packages, adding a one-of-a-kind design that looks amazing.” The second new upgrade is a premium sport appearance package that draws its inspiration from the European Focus RS model. This kit delivers 16-inch polished alloy wheels along with aggressive “blacked-out” accents to the Fiesta’s side mirrors, headlamps, grille surround, license plate header and upper rear-hatch spoiler. “The black trim pieces are the perfect way to complement the exterior of Fiesta and give it a completely unique look that our customers are looking for,” said Richard Anderson, planning manager, Ford Vehicle Personalization. “Fiestas outfitted with this package will give off a race-like, sporty feel that’s unique to this vehicle.” Significantly, drivers who opt for the package with manual-transmission-equipped Fiestas also benefit from improved performance, as a shorter final drive ratio (as compared to the base Fiesta) is in the mix, too. Of course, these new accessories packages are just some of the ways Fiesta buyers can add flair to their new cars. From ambient lighting systems to vinyl wraps to aero body kits, Ford is committed to meet the high demand for Fiesta personalization opportunities. “The Fiesta customer loves accessories and personalization. These packages extend the desire the customer has to make the car more tailored to his or her own personal tastes,” said Lew Echlin, Global Car marketing manager. “Personalization has been key since the Fiesta launched, and with the new packages we’re featuring the latest design trends so customers can do even more with their cars.”

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Ford Fiesta To Get Custom Color Packages For 2012

Ford EcoBoost Engines: Conserving Fuel, Adding Sales, Attracting New Customers

The EcoBoost™ engine family isn’t just giving some Ford vehicles a bump in fuel economy. The engines also are giving Ford sales a boost by attracting customers who had not previously considered a Ford brand product.

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Ford EcoBoost Engines: Conserving Fuel, Adding Sales, Attracting New Customers

Ford Named Full Line Automotive Brand of the Year 2011

The Ford Motor Company recently took the top spot as Full Line Automotive Brand of the Year in the 2011 Harris Poll EquiTrend study, a comprehensive analysis of automotive brand strength implemented by Harris Interactive, one of the world’s leading market research firms. The results are based on a nationwide consumer survey that looks to such areas as brand equity, consumer connection, commitment, brand behavior, brand advocacy and trust. It was another impressive recognition of Ford’s high-quality lineup, with Carol Gstalder, senior vice president of business and industrial research for Harris , pointing to “Improved product” as “clearly having a positive impact on consumers and their perceptions of Ford.” For Ford, that means vehicles like the all-new Ford Focus and Fiesta —two small cars that offer big advantages for today’s drivers. Both bring new levels of premium content and quality to their segments, along with advanced powertrains capable of achieving 40 mpg on the highway. Among the keys to this kind of performance: The automaker’s innovative six-speed PowerShift automatic transmission. Available in both the Focus and the Fiesta, PowerShift boasts leak-free dry-clutch technology, a neutral idle mode and the ability to ensure torque is provided to the driving wheels 100 percent of the time. As a result, drivers feel more engaged with the driving experience, while enjoying seamless gear changes, excellent responsiveness and superior fuel economy. The unit is maintenance-free, too, thanks to transmission fluid designed to last up to 150,000 miles. To check out the Focus and Fiesta—and the full lineup from the Harris Full Line Automotive Brand of the Year—be sure to visit your Ford dealer today.

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Ford Named Full Line Automotive Brand of the Year 2011

A Quick Look at the 2011 Ford Escape

The Flex has racked up several honors since its introduction as a 2009 model. The 2010 Flex was one of Edmunds’ Editors Most Wanted picks and one of Automobile Magazine’s All Stars (for the second year in a row), and the 2009 model was a nominee for Road & Travel’s International Car of the Year. Come learn test drive the 2011 Ford Flex at Sound Ford.

 Come learn test drive the 2011 Ford Flex at Sound Ford.

The seven-passenger Flex is especially alluring if you want a decidedly un-minivan-like driving experience. The optional EcoBoost turbocharged engine pumps out the power of a V8 while offering the fuel economy of a V6. Reviewers love the engine and say it makes the generally ho-hum Flex more fun to drive. However, since the EcoBoost is only available on higher trims and requires all-wheel drive, it’s quite an expensive option. Come learn test drive the 2011 Ford Flex at Sound Ford.

About Sound Ford of Renton

Ford Dealers Seattle

Used cars Seattle dealers

Serving Seattle, Bellevue, Everett, WA area Ford dealers

Sound Ford Seattle Ford dealers Renton – Your Seattle Ford dealer serving Western Washington WA – Mustang – F-150 – F-250 – Escape

Research Ford dealers and model options in Renton, Washington and Seattle, Washington: Econoline Cargo • Econoline Wagon • Edge • EscapeEscape Hybrid • Expedition • Explorer Sport Trac • F-150 • F-250 Super Duty • F-350 Super Duty • Focus • Fusion • Mustang • Ranger • Review dealership New Inventory • Review used inventory • Serving Renton, Washington, Seattle Washington and the surrounding area.

Commercial • Fleet • Low Cab • Chassis • Business • Business Preferred Network

Ford Repair Renton

Sound Ford is second to none when it comes to service! Our state-of-the-art facilities, equipment and highly trained service technicians are dedicated to getting you back on the road fast. From the Edge to the Mustang to the Escape, we have the top trained professionals who can get the job done right, the first time! Sound Ford has been servicing the Seattle area for all your Ford Maintenance needs. Our factory-trained and certified technicians can service your vehicle from bumper to bumper. We truly are your one-stop-shop service facility. We look forward to doing business with you for all your Maintenance needs for your Ford vehicles.

Stop by and see the entire Ford fleet at Sound Ford of Renton

Sportiest Ford Taurus SHO Breaks Cover In NYC

The new Ford Taurus SHO sedan promises to be the sportiest model yet to wear the SHO badge. The new model not only features performance-inspired design, but the latest model also receives improved driving dynamics, larger brakes, torque vectoring control, and specially calibrated electric power-assisted steering for superior performance. Powering the latest Taurus SHO is a fuel-efficient 3.5-liter EcoBoost V6 , delivering 365 horsepower and 350 lb.-ft. of torque, mated to a six-speed SelectShift automatic transmission. Drivers can select their own gears through steering wheel-mounted paddle shifters. The abundance of power under the hood is tamed with the help of larger brakes, torque vectoring control – using slight braking to provide the effect of a limited-slip differential – and unique sport-tuned suspension. “The Taurus SHO has always followed the original formula of stealthy sleeper, and the new model is no exception,” said Gordon Platto, chief designer. “We wanted to keep the subtle, understated, yet sporty elegance, but at the same time we knew it was time to even more fully differentiate the Super High Output model from other Taurus series models.” When revamping the Taurus SHO, Ford received feedback from the loyal SHO enthusiast community. Input from enthusiasts and current SHO owners ultimately inspired the team at Ford to build a better product. Luckily, the new model builds on a platform that already satisfies customers. “Initial Quality Study data from J.D. Power and Associates showed that the 2010 Taurus SHO gained phenomenal acceptance, as 92 percent of customers were satisfied with their vehicles,” said Amy Marentic, group marketing manager. “In addition, Taurus SHO delivered new customers to the Ford showroom at an incredible rate. Roughly half of 2010 SHO customers had not previously considered nor shopped Ford. We frequently see high-end sedans – 3- and 5-Series BMWs and Acura TLs – as trade-ins.” The 2013 Ford Taurus SHO will be produced at Ford’s Chicago Assembly Plant and will be available in the spring of next year.

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Sportiest Ford Taurus SHO Breaks Cover In NYC

Ford’s MAP for Future Success

With Ford dedicated to making the auto industry a more environmentally friendly part of the world, merely building a word-class compact car capable of 40 mpg highway—like the all-new Focus—wasn’t enough. The company also wanted to show that its “green” commitment extended to how that car was built. And that’s exactly what has been achieved at the Michigan Assembly Plant (MAP), located in the city of Wayne. Leveraging strong partnerships with state, county and local governments, as well as the U.S. Department of Energy, Ford invested $550 million to transform the MAP facility into a highly flexible, cutting-edge manufacturing plant. Plus, not only is it building the Focus, but it will soon add the Focus Electric , C-MAX Hybrid and C-MAX Energi plug-in hybrid to its roster. That will make MAP the only plant in the world capable of building gas-powered, electric, hybrid and plug-in hybrid vehicles all on the same production line. But while these new Fords will have a big impact on the marketplace, the facility at which they’ll be built will have a small impact on the environment. It’s the result of a comprehensive approach to incorporating greener ideas into the manufacturing process, especially in two key areas. In the paint shop, MAP is the first U.S. plant to commercially use a “three-wet paint application,” as explained by John Nowak, a Ford environmental engineer: “In most other automotive plants, we apply a layer of paint called the primer coat and we bake the unit, and then we put on the base coat and the clear coat, and we bake it again. The three-wet process allows us to put on primer, base and clear, and bake it only once. We save all the electricity from the blowers that run the booths and the ovens, plus all the natural gas from heating the air and the ovens. Ford is leading the way on this greener, cleaner paint process.” As a result, the vehicle-painting process at MAP will reduce CO2 emissions by 6,000 metric tons per year as compared to waterborne paints systems and by 8,000 metric tons as compared to conventional solvent-borne finishes, while saving about $3 million. All without compromising the company’s paint quality or durability. MAP also showcases one of Michigan’s largest solar power generation systems, as well as 10 electric-vehicle charging stations. The former will help save approximately $160,000 each year in energy costs, while the latter will be used to charge the electric switcher trucks that shuttle parts between nearby facilities, which is expected to save 86,000 gallons of gas per year. It all brings high praise from Ford’s Mark Fields, president of The Americas, for both the Focus and the plant at which it’s built: “MAP epitomizes the best of what Ford stands for—fuel efficiency, quality, smart technology,” while “Focus delivers even more of what customers truly want and value—and this new car could not arrive in the market at a better time.” In fact, for Focus shoppers, that time is right now.

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Ford’s MAP for Future Success

Ford Taurus Could Be Replacing the Crown Victoria Next Year

Ford first introduced its police package in 1950 and today the Ford Crown Victoria Police Interceptor is the industry leader. The automaker’s dominated the streets to the point that over the last five years, Ford‘s controlled more than 70% of the patrol cars sold. Obviously police fleets are an important segment. Unfortunately, the Crown Vic’s Panther-platform’s getting a little long in the tooth — it hasn’t seen a redesign in over 15 years. The replacement? An all-new Police Interceptor built off the Ford Taurus platform that will be produced at Ford‘s Chicago, Ill. assembly plant.  Test drive a Ford Taurus at Sound Ford today.

Test drive a Ford Taurus at Sound Ford today.

The new Police Interceptor sedan will obviously offer two powertrain options in order to be competitive with the upcoming Chevy Caprice PPV. The first’ll be a standard engine with a 3.5-liter V6 Duratec engine producing more than the Crown Vic’s current anemic V8 and more than the standard Taurus V6 — over 263 HP. But it’s the second powertrain that police officers’ll be pining for — a twin turbo Ecoboost 3.5-liter V6 delivering 365 HP and 350 lb-ft of torque. That’s the same engine found in the new 2010 Ford Taurus SHO and it gives Ford a performance boost over the new GM patrol car — the Chevy Caprice PPV — that’ll be hitting the streets at about the same time as the new Police Interceptor. Test drive a Ford Taurus at Sound Ford today.

About Sound Ford of Renton

Ford Dealers Seattle

Used cars Seattle dealers

Serving Seattle, Bellevue, Everett, WA area Ford dealers

Sound Ford Seattle Ford dealers Renton – Your Seattle Ford dealer serving Western Washington WA – Mustang – F-150 – F-250 – Escape

Research Ford dealers and model options in Renton, Washington and Seattle, Washington: Econoline Cargo • Econoline Wagon • Edge • EscapeEscape Hybrid • Expedition • Explorer Sport Trac • F-150 • F-250 Super Duty • F-350 Super Duty • Focus • Fusion • Mustang • Ranger • Review dealership New Inventory • Review used inventory • Serving Renton, Washington, Seattle Washington and the surrounding area.

Commercial • Fleet • Low Cab • Chassis • Business • Business Preferred Network

Ford Repair Renton

Sound Ford is second to none when it comes to service! Our state-of-the-art facilities, equipment and highly trained service technicians are dedicated to getting you back on the road fast. From the Edge to the Mustang to the Escape, we have the top trained professionals who can get the job done right, the first time! Sound Ford has been servicing the Seattle area for all your Ford Maintenance needs. Our factory-trained and certified technicians can service your vehicle from bumper to bumper. We truly are your one-stop-shop service facility. We look forward to doing business with you for all your Maintenance needs for your Ford vehicles.

Stop by and see the entire Ford fleet at Sound Ford of Renton

Ford To Launch 15 New Models In China By 2015

At the Shanghai Motor Show this week, Ford announced a bold growth plan for the Chinese market. Already, Ford has a strong foothold in this dynamic market, but by 2015 the Blue Oval plans to introduce 15 new vehicles for Chinese consumers. Ford’s accelerated expansion in China will also bring the latest energy technologies to Asia for the first time. This includes fuel-free, rechargeable plug-in hybrids and other hybrid innovations, as well as the super-efficient, award-winning EcoBoost engine. “This plan reinforces our commitment to offer a full range of vehicles to new car buyers in China, the world’s biggest and most exciting auto market,” said Joe Hinrichs, president, Ford Asia Pacific and Africa, and chairman and CEO, Ford China. “The new nameplates will significantly strengthen Ford’s penetration in existing segments and drive new growth in others,” Hinrichs explained. In addition to introducing new vehicles like the Ford Kuga, Edge, and Mondeo, the automaker will also be doubling its dealership outlets in China by the middle of the decade. “The 15 new vehicles are part of Ford’s plans to introduce 50 new products and powertrains to the Asia Pacific and Africa region in the next four years,” Hinrichs added. “With the first of the 15 new vehicles being the all-new Ford Focus, we are also announcing today that the next-generation Ford Kuga will be built here in China.”

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Ford To Launch 15 New Models In China By 2015

Ford Explorer “Go Do Adventures” Campaign Kicks Off

Ford wants consumers to suggest how they would use an Explorer to create their own unique adventure. The “Go Do Adventures” campaign encourages consumers to submit essays, photos and videos of these adventures through Facebook . The first websiode in this campaign features a California family driving the Ford Explorer to the North Shore of Oahu, Hawaii. This video shows the Asdel family taking the Explorer from the paved highways on the island all the way to the dirt roads leading to the secluded beach during their once-in-a-lifetime Hawaiian adventure. “This particular entry provided us with a way to really show consumers what Go Do Adventures is all about – especially with the background being Hawaii,” said Kevin Schebil, Ford experiential marketing manager. “It seemed compelling as a celebration for the family and as a way to show the back-road, adventurous nature of the new Explorer.” New episodes will run through the end of the year and will build on the “Go, Do” mantra created for the new Explorer. Ford will also rely on Facebook during this campaign to engage consumers. In the last 30 days alone, more than 60,000 people have visited the wall on the Explorer Facebook page and more than 46,000 have visited the Go Do Adventures Facebook page. Check out the first webisode on the Explorer Facebook page or watch it below.

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Ford Explorer “Go Do Adventures” Campaign Kicks Off