Archive for November 2010

WHAT’S IN A NAME? FORD MUSTANG FACEBOOK FANS GET A SHOT AT NAMING THE V6 PERFORMANCE PACKAGE

  • For 2012, the Ford Mustang V6 Performance Package will get a new name, by engaging Facebook fans to submit their idea for the best name for the package that appeals to track-day fans and sports car aficionados alike
  • The contest runs through mid-December, with the winner walking away with a two-year lease on a new 2012 Ford Mustang V6 with the Performance Package he or she helped name
  • The Performance Package combines lightweight 305-horsepower all-aluminum V6, a 3:31 performance rear axle and Mustang GT-based suspension and braking components. Unique 19-inch wheels and Pirelli performance tires provide superb grip and aggressive appearance

DEARBORN, Mich., Nov. 19, 2010 – The Ford Mustang Facebook community is more than 940,000 strong, and they are being asked to put their heads together to come up with a name for the V6 Performance Package that gives Mustang an extra dose of handling performance. The contest to name the new package kicks off today on the Ford Mustang Facebook fan page.

“The V6 Performance Package is a great example of what’s at the core of Mustang – fun, fast and affordable,” said Amy Marentic, Ford group marketing manager. “It makes sense for us to continue the accessibility of the package by having our fans help name it, and it’s a fun and unique way to engage enthusiasts.”

Facebook fans can suggest a name on the Mustang Facebook page, and reach out to their friends in the social media world to help propel their pick to the top five names. A gallery on the Facebook page will let visitors see all of the choices that can be voted on. After the five most-voted names have been selected, Ford will choose the name that best shows off the personality of the package.

“We’re utilizing the power of social media to not only talk about what a fantastic package this is, but to also let Mustang fans across the country share a piece of it,” said Brian McClary, Ford social and emerging media specialist. “It’s a nontraditional approach to naming a piece of brand that millions of people identify with.”

The winner not only has the satisfaction of knowing his or her name will play a role in the iconic brand, but will also win a two-year lease on a 2012 Ford Mustang V6 with the Performance Package. Names can be submitted through mid-December, when the contest comes to a close.

Visitors to the 2010 Los Angeles Auto Show also can get in on the fun by stopping at the Ford stand to submit their idea for the fast and fun package.

High-tech horsepower
The Performance Package takes advantage of the new 2011 Mustang 305-horsepower all-aluminum Ti-VCT V6 engine’s lightweight and high-revving nature to deliver a nimble performance car equally at home on a road course or a road trip.

Borrowing from the Mustang GT, the Performance Package includes numerous suspension, braking and body stiffening upgrades to deliver unparalleled handling performance. That road-holding is helped by a near-equal front/rear weight distribution, providing exceptional transient response along with the car’s slimmed-down curb weight of less than 3,500 pounds.

2012 Mustang Performance Package includes:

  • A 3:31 rear axle ratio for quicker off-the-line acceleration
  • Mustang GT coupe front and rear stabilizer bars
  • Mustang GT front struts and rear shocks/springs
  • Shelby GT500 rear lower control arm
  • Unique 19-inch wheels
  • Pirelli performance tires for improved grip
  • Mustang GT front and rear brake calipers with Performance Friction pads
  • A strut tower brace for increased body rigidity
  • Unique electronic stability control calibration with sport mode for performance driving
  • Unique badging

FORD FOCUS ST: HIGH-PERFORMANCE MODEL BRINGS ECOBOOST POWER, ENHANCED DRIVING DYNAMICS

  • New Focus ST – debuting in North America at the 2010 Los Angeles Auto Show – delivers a high-performance derivative of the all-new Ford Focus
  • Focus ST launches in Europe and North America in 2012
  • Focus ST features a 2.0-liter EcoBoost™ I-4 engine and a six-speed manual transmission
  • Ford Focus ST is true to the values of the ST brand, with responsive performance, an addictive sound, outstanding driving dynamics and muscular sports design

LOS ANGELES, Nov. 17, 2010 – The all-new Ford Focus ST makes its North American debut at the 2010 Los Angeles Auto Show, a preview of the global high-performance model to be introduced to driving enthusiasts around the world in 2012.

This range-topping Focus ST will offer the driving enthusiast an exhilarating combination of performance and handling, with a distinctive sound and a muscular design.

“ST represents an ultimate expression of Focus driving quality and performance,” said Derrick Kuzak, Ford group vice president, Global Product Development. “Moving forward, ST branding will keynote the enthusiast-directed versions of our core global vehicle lines. ST models will combine responsive performance, optimized handling dynamics, expressive design and sporty design cues. Importantly, ST models will deliver exceptional fuel economy and be priced within reach for car enthusiasts.”

Global performance model
One common Focus ST model is being developed for worldwide markets, with the vehicle targeted for launch in 2012. This will be the first time Ford has produced one of its highly regarded high-performance models for a global audience.

The Focus ST development program is administered by Ford’s global performance vehicles group, which comprises Team RS (Europe) and SVT (U.S.) engineers, who are dedicated to developing and tuning products like the formidable Focus RS, Shelby GT500 and F-150 SVT Raptor.

More performance – and more economy – from Ford EcoBoost power
Powering Focus ST is a high-output derivative of the efficient new 2.0-liter Ford EcoBoost I-4 engine. Next year, a version of the 2.0-liter EcoBoost will be available in the Ford Edge and the Ford Explorer.

This advanced EcoBoost engine is being specially developed for the new Focus ST to ensure that the car gets the muscular performance – and inspirational sound – that it deserves. It also marks the first application of the four-cylinder EcoBoost engine in a high-performance model.

This engine features specially designed intake and exhaust systems and a unique calibration to deliver the desired level of power and responsiveness. The engine retains robust torque delivery – a signature attribute of Ford EcoBoost designs – and a strong torque curve over a broad range.

One of a completely new generation of downsized, high-efficiency, low-CO2 engines from Ford, the 2.0-liter EcoBoost is a lightweight, all-aluminum design that combines three technologies – high-pressure direct injection, low-inertia turbocharging and twin independent variable camshaft timing (Ti-VCT) – to create an advanced combustion system that brings new levels of performance and fuel efficiency to engines in this power range.

The standard transmission for Focus ST is a six-speed manual gearbox, optimized with sporting ratios carefully matched to the performance characteristics of the EcoBoost engine.

Genuine performance and handling
The global performance vehicle specialists have a mission: to ensure the new Focus ST delivers pure performance and handling to exceed the expectations of the global automotive enthusiast community.

Focus ST will feature a comprehensive range of enhancements including a lowered chassis, high-performance brakes and unique suspension tuning that will enable the vehicle to deliver exceptional handling and agility.

ST will benefit from the performance improvements being delivered by the next-generation Focus vehicle architecture. Features like a stronger, stiffer body structure, optimized front and rear suspension system designs, and a new variable-ratio electric power-assisted steering (EPAS) system all contribute to superior vehicle dynamics and improved refinement.

Unprecedented level of smart technologies
Focus ST drivers will also be able to take advantage of the unprecedented level of smart new technologies, including advanced new driver assistance, powertrain, chassis and active safety features.

Many of these features, such as the advanced new torque vectoring control system – which acts like a limited-slip differential to enhance cornering stability and agility – have a direct impact on taking sportive driving quality to an even higher level.

“The technology on the Focus ST will provide enthusiasts with an exceptional driving experience,” said Jost Capito, director of Global Performance Vehicles.

Unique high-performance exterior
The new Focus ST features a highly distinctive sports exterior, providing significant functional and aerodynamic benefits and clearly differentiating ST from other models in the new Focus family.

While sharing the already sleek and dynamic profile of the new Focus five-door, the ST features unique front and rear end designs, together with muscular extended rocker panels and a striking new alloy wheel aesthetic.

The sporting design language is particularly evident at the front end, where the twin upper and lower grilles of the standard car are replaced by a prominent new one-piece design.

Representing the sportiest definition yet of Ford’s signature trapezoidal grille, the bold one-piece design is placed higher on the nose of the vehicle, and incorporates a distinctive hexagonal mesh.

The front spoiler has a completely new configuration, with a deep central splitter framed by small motorsports-inspired spoiler blades on either side, which sweep around and encompass the fog lamps. The spoiler blades are linked to the rest of the body lines through the grille structure, which is reminiscent of the treatment in the acclaimed European Focus RS model.

The more assertive, sporting character of the front end is completed by details like the matching black finish to the headlamp bezels, and the bold red ST badge on the one-piece grille.

From the side, muscular extended rocker panels emphasize the lowered chassis, and the bold wheel arches are filled with 19-inch alloy wheels with a unique Y-spoke design. This wheel and tire combination will give the Focus ST great road-holding grip.

The Focus ST on display is drenched in vibrant Tangerine Scream paint.

Dynamic rear end treatment
The rear bumper and lower fascia is also completely new, with prominent diffuser-style vents on either side that mirror the form of the front spoiler blades. Taillamps with a dark-smoked tint enhance the sporty feel.

The new Focus ST has a high-performance exhaust system, which exits the vehicle through a central dual-pipe outlet. The exhaust outlet has been given a highly distinctive design treatment with a muscular form and is tuned to deliver a confident growl under power.

The car’s aerodynamic package is completed by a highly effective integrated roof spoiler, which has been optimized to deliver improved high-speed stability and reduced drag. The large spoiler on Focus ST incorporates ducting to the rear window and has been carefully integrated with the vehicle tailgate and roof.

Bold, high-contrast sport cockpit
The performance theme from the exterior is echoed inside the car, with a very bold high-contrast sport cockpit featuring Recaro® seats, unique instrumentation and modern, highly technical finishes, combining to give the enthusiast driver a sense of being one with the vehicle.

Dramatically bolstered and rally-inspired leather and fabric front seats provide an ideal balance between sporting support and long-distance comfort. The seats are finished in high-quality charcoal black leather, offset by bold orange-gold panels in a neoprene fabric and vibrant yellow-gold contrast stitching. The central charcoal black fabric seat panels feature a rugged embossed design in the style of a performance tire tread pattern. The rear seats are finished in the same distinctive style.

Focus ST adds three additional gauges for turbo boost, oil pressure and oil temperature, housed in a dedicated binnacle on the upper instrument panel; the instrument cluster features unique ST sports graphics with red needle pointers, and the center console has a technical carbon-effect finish. ST instrumentation is geared to keep the ST driver informed while concentrated on the serious pursuit of enthusiastic driving.

The sporty interior environment features a black headliner, steering wheel and gear shift knob plus metal racing-inspired clutch, brake and accelerator pedals combining to provide both sporty luxury and light weight.

“The Focus ST is a serious driving machine, bringing high performance – previously reserved for our European customers – to enthusiast drivers all over the world,” said Capito.

FORD SUPER DUTY DOES HEAVY LIFTING: GRABS 50 PERCENT OF HEAVY-DUTY MARKET, ACCOUNTS FOR SEGMENT GROWTH

  • Ford Super Duty grabs 50 percent of heavy-duty truck market, its highest since 2001
  • Super Duty accounts for 80 percent of this year’s growth in the heavy-duty segment
  • Two all-new engines, including award-winning 6.7-liter Power Stroke® diesel, help lead the way

DEARBORN,Mich., Nov. 15, 2010 – One of every two heavy-duty pickups sold in the United States in the first nine months of the year is a Ford F-Series Super Duty.

The new Super Duty dominates the heavy-duty pickup segment with 50 percent of total heavy-duty sales, an increase in market share of 5 percentage points over the same period last year – its highest share since 2001. This is according to a Ford analysis of recently released registration data by R.L. Polk.

Furthermore, the heavy-duty pickup segment is growing – up 17 percent over last year – and Super Duty accounts for 80 percent of that heavy-duty segment growth.

The all-new Ford-designed, Ford-engineered and Ford-built 6.7-liter Power Stroke diesel engine has helped drive Super Duty’s sales performance in 2010. In September, the engine was recognized by Ward’s Automotive as Best Diesel Truck Engine after rigorous testing against competitive trucks.

Rated at 400 horsepower and 800 lb.-ft. of torque, the new engine delivers the best-in-class towing and hauling capability as well as highest fuel economy in its class, a full 20 percent better than the outgoing model. Click www.fordvehicles.com/2011superduty/.

The 2011 Super Duty, which went on sale in April, also received a new 6.2-liter gas engine. Other upgrades include a new six-speed automatic transmission, live-drive power takeoff technology, a new instrument panel, factory-installed fifth-wheel towing package and more.

“As always, our goal is to better satisfy the needs of our customers. Super Duty’s continued sales and share leadership is validation that whether those needs are capability, durability, quality, power, performance, fuel economy, technology or safety, we are succeeding,” says Doug Scott, Ford Truck Group marketing manager.

In October, Ford’s entire F-Series lineup became the first nameplate in the industry in 2010 to top 400,000 units sold.

The new 2011 F-150 arrives in dealerships later this month with the most extensive powertrain makeover in the 62-year history of F-Series. Among the new engines coming are two fuel economy leaders: the 3.7-liter V6 at 17 mpg city, 23 mpg highway; and the 5.0-liter V8 at 15 mpg city, 21 mpg highway. The truck also offers the 6.2-liter V8 in specialized models. The highly anticipated 3.5-liter EcoBoost™ engine-powered F-150 comes to market early next year.

2012 MUSTANG BOSS 302 LETS LOOSE WITH TRACKEY; CHOOSE STOCK OR FULL-RACE CALIBRATION

  • TracKey, available for 2012 Mustang Boss 302 owners through Ford dealers, adds TracMode powertrain control software to the car for track use, providing full race calibration and two-stage launch control in addition to stock calibration, without compromising factory warranty
  • Using a dual-path powertrain control module (PCM), TracKey software is installed after the vehicle is purchased; accessed by a specially programmed vehicle key, new code coexists with stock Boss software, allowing drivers to choose between street or track use simply by selecting a key
  • No aftermarket chips or permanent modifications are made when TracKey is used, allowing owners to return to the stock setting by starting the car with a regular key

DEARBORN, Mich., Nov. 11, 2010 – You hold two keys: One has a black Boss logo, the other red: Either will start your 2012 Mustang Boss 302. Slide the all-black key into the lock cylinder, give it a twist and you’re treated to 444 ponies worth of smooth, streetable driving joy. Or choose red – the TracKey – and you have a competition-ready track car.

A joint project between Mustang engineers and Ford Racing, TracKey adds a second set of powertrain control module (PCM) software to a customer’s Mustang Boss 302, activated by a specially programmed vehicle key. When invoked by TracKey, the new TracMode software alters more than 200 engine management parameters, increasing low-end torque and turning the potent but well-mannered stock Boss into a competition-ready track car. Remove TracKey and start Boss with the standard key, and all factory engine settings are restored for a comfortable drive home from the course.

“From an engine management standpoint, we’ve done just about everything possible to give TracKey users a full race car experience,” explains Jeff Seaman, Mustang powertrain engineer. “It’s not for use on the street – for example, the deceleration is set up to preserve the brakes, and the throttle response is very aggressive. A skilled driver on a closed course will really appreciate the benefits.”

As part of the TracKey software package, Ford engineers also devised a two-stage launch control feature similar to that used on the Cobra Jet race car. Using a combination of steering wheel buttons, drivers can set the tach needle to a desired launch rpm. Floor the throttle and the engine will rev to the preset rpm until the clutch is released, helping aid acceleration and vehicle control from a standing start.

One key, hundreds of changes
Devised during an all-night garage brainstorming session among core Mustang team members, TracKey introduces the concept known as the dual-path powertrain control module. The industry-first, patent-pending innovation allows two separate sets of engine management software to exist on a single PCM, selected through the existing SecuriLock® Passive Anti-Theft System (PATS) transceiver found in current production keys.

The TracKey PCM software, installed by an authorized Ford dealer after a customer takes delivery of the car, adjusts variable cam timing, spark maps, engine braking, fuel control and other engine parameters – more than 200 in total – to provide a complete race car calibration. The result is an aggressive, race-bred driving experience all the way down to the lopey idle rumbling through the Boss quad exhaust.

“Anything that could possibly affect all-out performance is deleted from the TracKey calibration,” said Dave Pericak, Mustang chief engineer. “Throttle limiting and torque management – any daily driveability enhancements are removed and replaced with a pure Ford Racing competition calibration.”

When TracKey is removed and the vehicle is started with the standard key, the PCM settings are automatically drawn from the factory Boss 302 instruction set again without any additional modifications needed – a huge advantage over aftermarket tuning chips and ECU reprogramming. The convenience is useful for enthusiasts who want all-out performance at the racetrack but stock driveability for the journey there and back.

An after-hours obsession
In the early stages of TracKey development, a major challenge was the complexity of installing multiple PCM computers and switching between them. However, Ford controls engineers developed a method to choose between two unique sets of software in a single powertrain control module on the Boss 302: The dual-path PCM was born.

“We installed the 302R software on the same PCM that held the stock Boss software,” says Seaman. “Then the controls engineers developed a software system to activate one or the other, depending upon which key was used to start the vehicle. Really, all the parts to make this work existed – the Ford MyKey® system was already using the PATS transceiver to perform specific actions based on the key used to start the car, and the PCM was flexible enough to handle multiple control modules. It was just putting everything together.”

As the project unfolded, the team was driven by the uniqueness of what they were trying to accomplish, and TracKey became an obsession. Considering the compressed time frame in which the technology was developed, motivation was essential to the creation of the finished product.

“We’ve all been really excited about TracKey, so it came together quickly,” explained Pericak. “The concept was first discussed in spring 2009, and here we are 18 months later with a finished, tested, verified product. It’s a perfect example of what can happen when you get a core, cross-functional team willing to contribute 24/7 to bring a great idea to life.”

TracKey powertrain software installation and key programming will be available to 2012 Mustang Boss 302 owners through Ford Racing authorized dealers. Pricing will be announced at a later date.

2011 FORD F-150 LAUNCH BUILDS ON SUCCESS OF RECOGNIZABLE, NO-NONSENSE ADVERTISING CAMPAIGN

  • The new ad campaign for the 2011 Ford F-150 launches Nov. 6 and builds on the success of the “rant” style campaign first introduced on F-150 in 2008
  • Ads focus on F-Series powertrain leadership with four new engines in the F-150 that offer  class-leading power, performance and fuel economy
  • F-Series is the industry’s first vehicle to top sales of 400,000 units for the year with nearly 435,000 trucks sold

Download Video

DEARBORN, Mich., Nov. 5, 2010 – The rant continues. And so does Ford’s truck leadership. Since introducing the pull-no-punches advertising campaign two years ago, F-Series pickups have continued to lead the segment in capability, durability, fuel economy – and sales.

F-Series is the industry’s first vehicle to top sales of 400,000 units for the year with nearly 434,920 trucks sold.

Now comes the new F-150’s television and print advertising campaign for the 2011 F-150 with an updated version of a highly successful style.

“The 2011 Ford F-150 is the ‘truck of the future’ with four new powertrains – each delivering an unmatched combination of power, performance and fuel economy – and we have a breakthrough marketing campaign that continues to resonate with truck buyers and separates us from the competition,” said Doug Scott, Ford Truck Group Marketing manager.

In researching the effectiveness of automotive advertising campaigns, Nielsen IAG found that in the past two years the F-150 brand has become more recognizable as a result of the “rant” ads – 72 percent vs. the industry average of 63 percent.

“The consistent use of the rant campaign since 2008 has allowed television viewers to closely associate these ads with Ford brand trucks,” said Eric Swanson, vice president, Nielsen Automotive. “These same viewers have told us they feel the ads are clever, unique and informative. In a television advertising environment that is full of clutter it’s critical to stand out from the crowd. Ford’s truck ads definitely do that.”

The new 30-second television spots – which begin airing Nov. 6 – are an evolution of the tell-it-like-is style that Ford introduced with the 2009 F-150 and continued with 2011 Super Duty.  The style since has been imitated by other companies.

An excerpt from one of the ads follows:
Hey, here’s a little good newsIf you want decent mileage in a pick-up, you don’t have to order your engine off the kiddie menu anymore. Say hello to variable cam timing, direct injection and piston cooling jets. Yeah. The engineers at Ford have been busy. They’ve got four – count ‘em four – all new truck engines for the 2011 F-150 to give you the most power, the most towing AND the best fuel economy. Now that’s tasty. This is the future. This is the new F-150.

“It starts with great product that the advertising supports,” said Eric Peterson, Ford advertising manager. “Ford continues to take the lead in innovation – bringing out new products and solutions – and we are evolving our campaign to ensure that message is received.”

The ads focus on the “no compromise” theme: with the 2011 F-150 and its four new powertrain options, the customer doesn’t have to choose between capability and fuel economy.  Now, the customer can have both.

Print ads echoing the message in the television spots began running this week in high circulation publications such as Sports IllustratedRoad & TrackField & Stream and Popular Mechanics.

Featured is the 2011 Ford F-150 with EcoBoost™, Ford’s first truck application of its award-winning EcoBoost engine, specially tuned and calibrated for the F-150. It employs turbocharging and direct fuel injection to produce power seen in larger, naturally aspirated engines with the fuel economy seen in smaller engines. Current EcoBoost engines deliver fuel economy gains of up to 20 percent compared with larger engines with similar power.

In a separate, but related, EcoBoost truck marketing campaign, Ford is presenting a series of online documentaries called “Torture Test” to prove out the new truck engine.

The series begins with a randomly selected engine from the Cleveland Engine Plant going through a variety of extreme laboratory and on-road tests. Among the tests the EcoBoost-powered truck performs: hauling tons of timber in the Northwest, towing an 11,000 lb. trailer at top speeds at the Homestead-Miami Speedway and competing head-to-head with competitive trucks towing 9,000 lbs. on steep grades at Davis Dam, Nevada.

The” Torture Test” series ends with the engine being pulled from the F-150 and installed in an off-road racing truck to compete in the Baja 1000 on Nov. 18. The episodes can be viewed as they are completed atwww.fordvehicles.com/trucks.

Ford also continues another unique marketing approach it introduced with the launch of the 2010 Transit Connect: taking the vehicle directly to the customer. A fleet of F-150 EcoBoost trucks will begin a tour of 50 cities in mid-November and run through February. Consumers can sign-up for a drive when the tour comes to their city by registering at www.drivef150ecoboost.com.

Ford reaches out to truck customers via social media as well. The Ford Truck Facebook page has some 100,000 fans. Go to www.facebook.com/fordtrucks.

In October, Ford truck sales totaled 49,041, up 24 percent over a year ago. Ford has the largest share of the light- and heavy-duty truck market in North America – 39 percent, which is up 3.5 percentage points over last year.

F-Series has been the best-selling truck in America for 33 straight years and the best-selling vehicle for 28 years.  The new 2011 Ford F-150 goes on sale later this year.

NEW FOCUS BECOMES FORD’S NEXT TOURING RACE CAR, DEVELOPED GLOBALLY WITH PRIVATE RACE TEAMS

  • Ford’s newest offering, Focus, will race as a touring car globallyLogin to download images.
  • Ford’s newest offering, Focus, will race as a touring car globally, building off Ford’s history in engineering race-ready platforms. The first race appearance for the car is anticipated to be in the 2011 British Touring Car Championship
  • Ford will coordinate with and provide technical support to private race teams around the world to develop one common race car capable of adapting to the major touring car categories globally
  • Packed with more affordable technologies and features than ever before, the new global Ford Focus is the perfect base for the high-performance ST version and takes the Focus lineup even further onto racetracks around the globe

LAS VEGAS, Nov. 2, 2010 – Ford has revealed plans to leverage the all-new Focus for motorsports by supporting the development of a next-generation touring car for global competition – the latest indication of the company’s comprehensive approach to leveraging its global product platforms.

The move, announced at the 2010 Specialty Equipment Market Association (SEMA) show in Las Vegas, extends Ford’s reputation for offering race-capable, affordable platforms that can be converted into a race car, including Mustang and most recently, Fiesta.

That tradition will continue as the new Focus takes over as Ford’s global touring car, to be developed with private race teams in cooperation with the company’s global motorsports group.

“There has been tremendous interest from the racing world about the new Focus, and it’s the perfect fit for a global touring car,” said Jost Capito, director of Global Performance Vehicles and Motorsports Business Development. “Even more, by working with professional private race teams, we’re ensuring Focus has the support it needs to compete and win.”

The benefits of the Focus touring car will stretch beyond the track.

“Ford’s commitment to using motorsports to influence high-performance vehicles will be highly evident, as the development of the Focus touring car will benefit the upcoming Focus ST production car,” said Capito. “It’s very similar to how the Mustang team was able to apply learnings from the Ford Racing Boss 302R to the 2012 Mustang Boss 302.”

The first race appearance for the Focus is targeted for the 2011 British Touring Car Championship. Globally, the race car has the potential to run in many national and regional championships, such as the China Touring Car Championship and 24-hour endurance races like the classic Nürburgring in Germany. The global Focus race car will be powered by Ford’s EcoBoost™ engine technology which will go into production in the Focus ST.

Professional private race teams are partnering with Ford to develop common technical specifications for the race car, which will conform to FIA Super 2000 regulations with potential to adopt to other regulations. The teams are being brought together by Ford to determine their strengths and define roles for the development of the race car. Ford also supports the race teams by providing data, advanced engineering tools, state-of-the-art testing facilities and production parts, resulting in teams racing more competitive cars that are developed with greater efficiency.

New global Focus has it all
The new Focus is the result of a global product development program bringing together Ford’s best engineers and technology from around the world. The new Focus will be sold in 122 markets worldwide and manufactured in Ford plants in Asia, Europe and North America.

All Focus models sold in North America will be powered by Ford’s most advanced naturally aspirated engine ever: a new, 2.0-liter gasoline engine equipped with direct injection and twin independent variable camshaft timing – two important fuel-saving technologies. A six-speed PowerShift automatic transmission will be offered.

A Focus ST version also will be available, boasting exhilarating performance and an addictive sound. Ford’s first global high-performance model, scheduled for 2012 launch and developed by Ford’s global performance vehicles team, will deliver a 2.0-liter EcoBoost I-4 engine, lowered chassis, high-performance brakes and unique suspension tuning. The standard transmission for the Focus ST is a six-speed manual, optimized with sporting ratios matched to the performance characteristics of the engine.

Ford’s North American engineering team is targeting fuel economy of 40 mpg highway for the most efficient Focus model, equipped with an automatic transmission. The new Focus will also offer North American consumers a full suite of Ford technology – including Ford SYNC®, MyFord Touch™, in-car Wi-Fi capability, active park assist and rear view camera.

FORD’S HOT-SELLING FIESTA TO MAKE 2010 SEMA DEBUT, PUT SMALL CAR STYLE, PERFORMANCE ON THE MAP

  • Ford Fiesta at Sound FordFord Fiestas will take center stage on the Ford stand at this year’s SEMA (Specialty Equipment Market Association) show, to be held Nov. 2-5 at the Las Vegas Convention Center
  • Ford Fiesta provides the perfect platform for customers and aftermarket companies looking to express themselves in a fun, unique way. Owners have already begun customizing their Fiestas with graphics and accessories available through Ford, and SEMA takes that customization to the next level
  • The all-new Ford Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers’ expectations. With 15 available class-exclusive features and technologies and best-in-class highway fuel economy of up to 40 mpg, Fiesta brings efficiency and convenience together in one package

Dearborn, Mich., Oct. 7, 2010 – People love to modify small cars, so it’s no surprise that consumers and aftermarket companies are eager to get their hands on Ford’s hot-selling Fiesta, set to debut at this year’s SEMA (Specialty Equipment Market Association) show in Las Vegas Nov. 2-5.

“The Fiesta is one of those vehicles that resonates with everybody – especially with the younger market. Whatever you’re into, it works,” said Melvin Betancourt, Ford specialty design manager. “It lends itself to a lot of different themes. It’s a perfect fit for the aftermarket and for customers who want to express their personality.”

“SEMA offers the perfect opportunity to showcase all the different ways the personalities of the Fiesta can be expressed,” said Sam De La Garza, Fiesta brand manager.

“It really shows how Fiesta can be accessorized and how this canvas can be altered to meet many different customer wants and desires,” De La Garza said. “SEMA represents a special opportunity, because we can show off unique designs that other companies have created. It’s not just Ford coming to the table. It’s other companies interpreting what Fiesta is, and bringing their own style to the Fiesta launch.”

Customization is something already familiar to Fiesta owners. Ford Custom Accessories offers almost anything an owner would need to put a creative touch on Fiesta or give the car even more functionality. Accessory options include exterior or interior design items such as an illuminated gear indicator shift knob and rear spoiler, even a kayak carrier to haul outdoor gear. Customers also can order a body-side tattoo, or choose from one of 18 available graphics to put their own mark on Fiesta.

“Small cars are unique in that people love to modify them, whether it’s the exterior, interior, or even performance parts,” De La Garza said.

Ford Racing Performance Parts is putting its own spin on a Fiesta at SEMA, outfitting a concept Fiesta in a way that is sure to get the hearts of high-performance enthusiasts pumping. The Fiesta will have a production-based 2.0-liter EcoBoost™ engine, enlarged to 2.3 liters to pump out 350 horsepower.

“The goal of our 350-horsepower Fiesta is really twofold – first to reinforce Fiesta’s fun-to-drive nature with an extreme version that captures the attention of the influential enthusiast, and second, to introduce the Ford Racing/EcoBoost connection in a way that’s unexpected and outrageous,” said Mickey Matus, Ford Racing Performance group marketing manager. “In both cases, we’re targeting the discriminating performance enthusiast with our message. After all, they are the people others rely on for automotive expertise and recommendations.”
The car comes equipped with several Ford Racing Performance Parts options that are currently available at www.fordracingparts.com. A short-throw shifter offers more precise shifting, while a Ford Racing exhaust gives off a deeper, throatier exhaust note. Also available are 17-inch wheels that are cast-aluminum and painted in charcoal gray.

Additionally, the car features Brembo brakes that offer the ultimate in stopping power, and Ohlins dual-flow valve dampers that deliver comfort and agility.

Ford Racing’s Fiesta will arrive in all-blue, pristine condition, and will be painted by a renowned artist during the show with the intention of auctioning the car in the future to benefit the Juvenile Diabetes Research Fund (JDRF).

Other Ford Fiesta project vehicles showcased at this year’s SEMA show include:

2011 Ford Fiesta by Ford Vehicle Personalization
The Ford Vehicle Personalization Fiesta uses green accent colors on the wheels and grille to set off the unique car, which is equipped with a four-piece body kit. A new interior package debuts, featuring white-and-black seating surfaces, door trim inserts, steering wheel and interior components. It also comes with a newly developed side graphic – an evolution of the tattoo graphic that is currently available.

2011 Ford Fiesta by Universal Technical Institute
This unique Fiesta from Universal Technical Institute offers a custom DuPont paint job and an Air Lift full digital suspension. A custom roll cage and Status racing seats make it track-ready, while Baer brakes and 18-inch wheels and tires provide upgraded performance.

2011 Ford Fiesta by 3dCarbon
3dCarbon’s Euro Series Fiesta makes a bold statement with race-inspired styling, which includes 3dCarbon racing stripes, window films and rear roof spoiler. A four-piece body kit consists of an aggressively sculpted front air dam, aerodynamic side skirts and a rear lower skirt accented with black trim.

2011 Ford Fiesta by L&G Enterprises
L&G Enterprises has created the digital Fiesta, which shows off circuit board-inspired graphics on the exterior. Complete with a lowered and more aggressive stance, the Fiesta also has a new exhaust and air intake. Inside are carbon fiber accents, highlighting a sleek black interior with integrated iPad command center.

2011 Ford Fiesta by H&R Springs
This Fiesta by H&R Springs makes a style statement and demonstrates the versatility of Fiesta with several interior and exterior modifications. A color-matched body kit and large rear wing, along with European hood vents offer style and functional benefits. A graphics wrap around the car shows off a high-tech look, playing on the nature of Fiesta.

2011 Ford Fiesta by Steeda Autosports
Steeda Autosports is putting a Fiesta on display that has serious handling and performance upgrades for enthusiasts. A short-throw shifter and cold air intake developed by Steeda up the performance level. Additionally, tuned front and rear lowering sport springs, retuned dampers, antiroll bars and a front strut tower brace provide what enthusiasts are looking for in a high-performance car.

2011 Ford Fiesta by FSWerks
FSWerks is showing its appreciation for the all-new Fiesta with a complete line of high-performance parts. Features on the SEMA vehicle include FSWerks-developed cool flow air intake system and race exhaust, along with stress bars. Other modifications include a body kit, Continental ExtremeContact™ DW tires and Aristo Noble two-piece wheels.

Flex and Fusion named Top Safety Picks for 2010

The Insurance Institute for Highway Safety (IIHS) has awarded the 2010 Ford Flex (vehicles built after January 2010) and the 2010 Ford Fusion (vehicles built after April 2010) with Top Safety Pick.

Both Flex and Fusion received the Top Safety Pickdesignation last year, but in order to maintain it for 2010, each had to earn the highest rating of good for its roof strength in the Institute’s new rollover test.

To measure roof strength, a metal plate is pushed against one corner of a vehicle’s roof at a constant speed. The maximum force sustained by the roof before 5 inches of crush is compared to the vehicle’s weight to find the strength-to-weight ratio. According to the IIHS, this is a useful assessment of vehicle structural protection in rollover crashes. Good-rated vehicles like Flex and Fusion have roofs that can withstand a force equal to at least 4 times the vehicle’s weight.

In addition to the highest rating of good for front and side crash tests, rollover test and rear crash protection tests, becoming a Top Safety Pick requires that a vehicle have electronic stability control, which is a standard feature on both Flex and Fusion.