Ford debuted their annual red carpet teen driving safety campaign during Variety’s Power of Youth event which began on September 15th at Paramoutn Pictures Studios. The goal of this campaign is to honor young actors and singers who contribute to organizations and other causes.
“The spotlight on youth-empowered leadership highlighted by Ford Driving Skills for Life at the Variety Power of Youth event promotes the issue of teen traffic safety to attract young people to learn about and make safe driving decisions behind the wheel,” Sandy Spavone, executive director of National Organizations for Youth Safety, told media. “The investment of Ford in the lives of young drivers helps to both educate them and provide the driving skills needed to keep them safe on the roads we all share.”
Entertainers honored by Ford include The Jonas Brothers, Vanessa Hudgens, Kat Graham and Jordin Sparks. Ford also demonstrated some technologies that were designed to assist the driver and maximizing safety.
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