Courtesy of Sound Ford, Renton
As a part of the Fiesta Movement, Ford’s new platform to promote the 2011 Fiesta coming to the United States, the chosen agents will drive a Fiesta for up to six months. Agents will bring along millions of consumers on their “missions” each month by creating content about the experiences for their social networks. Agents also will provide valuable feedback to Ford in preparation for the launch of the 2011 Fiesta in the United States next year.
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FIESTA ‘AGENTS’ ARE HEAVY HITTERS IN SOCIAL MEDIA
