According to research presented by Ford, up to 40 percent of all customers say they would walk right out of the dealership if they couldn’t find a vehicle in their preferred shade.
So Ford is about to add 3 new shades to its 2012 line-up.
The three latest Ford colors are going to debut a few of Ford’s newest models:
- Ginger Ale—(Named for its energy and refreshing qualities) has been selected to cover the all-new Ford Escape. This “classic gold neutral with slight green undertones” is typically found naturally in rocks, minerals and sandy beaches as well as jewelry, gems and textiles.
- Kodiak Brown—A deep brown with warm highlights that is a current favorite of the fashion industry, Kodiak Brown was named after Alaska’s Kodiak bear for its “richness and strong presence.”
- Frosted Glass—Also adopted from the world of haute couture, Frosted Glass will be the signature color of the Ford Focus Electric. The icy, light green shade helps create a feeling of tranquility that reminds people of the ambiance of a spa or tropical waters, according to Ford.
There’s more to come, too, including a striking new Ruby Red Tinted Clearcoat that debuted on the 2013 Ford Taurus during its reveal at the New York Auto Show earlier this year.
“Color is a simple way to allow people to add a personal touch to their lives,” said Swek. “It’s something that speaks to them and expresses a little bit of their personality.”
Watch for this new colors at Sound Ford in Renton in 2012 and 2013