2013 Ford Taurus with Ruby Red Tinted Clearcoat
According to research presented by Ford, up to 40 percent of all customers say they would walk right out of the dealership if they couldn’t find a vehicle in their preferred shade.
So Ford is about to add 3 new shades to its 2012 line-up.
The three latest Ford colors are going to debut a few of Ford’s newest models:
- Ginger Ale—(Named for its energy and refreshing qualities) has been selected to cover the all-new Ford Escape. This “classic gold neutral with slight green undertones” is typically found naturally in rocks, minerals and sandy beaches as well as jewelry, gems and textiles.
- Kodiak Brown—A deep brown with warm highlights that is a current favorite of the fashion industry, Kodiak Brown was named after Alaska’s Kodiak bear for its “richness and strong presence.”
- Frosted Glass—Also adopted from the world of haute couture, Frosted Glass will be the signature color of the Ford Focus Electric. The icy, light green shade helps create a feeling of tranquility that reminds people of the ambiance of a spa or tropical waters, according to Ford.
There’s more to come, too, including a striking new Ruby Red Tinted Clearcoat that debuted on the 2013 Ford Taurus during its reveal at the New York Auto Show earlier this year.
“Color is a simple way to allow people to add a personal touch to their lives,” said Swek. “It’s something that speaks to them and expresses a little bit of their personality.”
Watch for this new colors at Sound Ford in Renton in 2012 and 2013
