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As Hip-Hop and R&B music enthusiasts patiently wait for the “BET AWARDS 11″ to air, Ford has kicked off a sweepstakes that will award one lucky viewer the keys to a 2012 Ford Focus Titanium as part of The BET AWARDS Ford Focus Sweepstakes. The sweepstakes, which kicked off late last week, ends at 8 p.m. EST on Sunday, June 26, and incorporates the use of Twitter as part of the final qualification process.

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Ford Giving Away the Keys to a 2012 Focus Titanium During This Year’s BET AWARDS Airing Sunday, June 26

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Ford and ABC’s “Extreme Makeover: Home Edition” are looking for the ultimate community hero. The deadline is May 31. Under the “Heroes F-150 Campaign,” Ford will award a 2009 Ford F-150 and $250,000 to “makeover” a portion of his or her community. The makeover project will be announced in late summer.

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FORD AND ABC’S “EXTREME MAKEOVER: HOME EDITION” SEARCH FOR COMMUNITY HEROES

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As a part of the Fiesta Movement, Ford’s new platform to promote the 2011 Fiesta coming to the United States, the chosen agents will drive a Fiesta for up to six months. Agents will bring along millions of consumers on their “missions” each month by creating content about the experiences for their social networks. Agents also will provide valuable feedback to Ford in preparation for the launch of the 2011 Fiesta in the United States next year.

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FIESTA ‘AGENTS’ ARE HEAVY HITTERS IN SOCIAL MEDIA

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They are witty, irreverent and adventurous. They’re technologically adept, socially outgoing and more than happy to share their opinions on all sorts of topics through social media outlets ranging from Facebook to Twitter to YouTube.

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FORD NAMES 100 FIESTA MOVEMENT ‘AGENTS’ TO HIT THE ROAD, FIND ADVENTURE, SHARE EXPERIENCES

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Ford soon will make once-in-a-lifetime dreams come true for Monster Jam

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On Sunday’s episode of the hit ABC show Extreme Makeover; Home Edition, the Nickless family, of Holt, Mich., received a brand new home and an all-new 2009 Ford Flex. But for this particular family, the vehicle is more than a much-needed means of transportation. It is a loving tribute to a devoted husband and father.

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DESERVING FAMILY RECEIVES A VERY SPECIAL 2009 FORD FLEX ON ABC’S EXTREME MAKEOVER; HOME EDITION

The auto manufacturing division of Ford had the best September for small car sales in 10 years time and a 73% increase over September of 2011.  Ford believes this is due to the rising and sporadic costs of gasoline and that customers have become more conscious of their fuel consumption.

“Fuel economy remains one of the most important features customers want most today,” Ken Czubay, Ford vice president for US marketing, told media.

The F-Series pickup truck continues as Ford’s best-selling vehicle in the U.S., selling over 55K units during September.  The Ford Escape also had a good month with a sales increase of 14% and creating a record for September sales with 23,148 units sold in the U.S.  Utility vehicles in general saw an 8.7% percent sales increase, including Escape, Explorer and Edge models.

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“There was a general unmet need for more design. People wanted different silhouettes, different rooflines — that’s what customer research told us,” Jim Farley, Ford’s chief of marketing, said of Ford’s market research while explaining where the inspiration for innovative designs came from.

Ford gave the public exactly what they were looking for.  A car packed with technology and convenience features with a sexy design and upgraded materials.  The enhanced trims and packages are an excellent perk as they help with the cool factor and amount of luxury even further.  It’s been awhile since car buyers were excited about a midsize sedan.

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“The spotlight on youth-empowered leadership highlighted by Ford Driving Skills for Life at the Variety Power of Youth event promotes the issue of teen traffic safety to attract young people to learn about and make safe driving decisions behind the wheel,” Sandy Spavone, executive director of National Organizations for Youth Safety, told media. “The investment of Ford in the lives of young drivers helps to both educate them and provide the driving skills needed to keep them safe on the roads we all share.”

Entertainers honored by Ford include The Jonas Brothers, Vanessa Hudgens, Kat Graham and Jordin Sparks.  Ford also demonstrated some technologies that were designed to assist the driver and maximizing safety.

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In order to produce the amount of Fusions that Ford has in mind, they will be adding another 1,200 employees to work in the Detroit plant, producing the new small sedan. Previously, the Fusions were only made at Ford’s plant in Mexico, but now that the small car segment is growing at such a rapid pace, and labor contracts have lowered the U.S. costs, Ford is bringing more of the production to its home base in Michigan.

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