The new 2013 Ford Fusion is one of the most talked about sedan releases of the past couple of years. Ford has finally given free reign to younger designers who have created a fun-to-drive and practical sedan for the tech- and performance-minded. The excellent fuel economy doesn’t hurt, either.
“There was a general unmet need for more design. People wanted different silhouettes, different rooflines — that’s what customer research told us,” Jim Farley, Ford’s chief of marketing, said of Ford’s market research while explaining where the inspiration for innovative designs came from.
Ford gave the public exactly what they were looking for. A car packed with technology and convenience features with a sexy design and upgraded materials. The enhanced trims and packages are an excellent perk as they help with the cool factor and amount of luxury even further. It’s been awhile since car buyers were excited about a midsize sedan.
For more information the Fusion, or to take a look at any Ford vehicle, contact Sound Ford.
Ford debuted their annual red carpet teen driving safety campaign during Variety’s Power of Youth event which began on September 15th at Paramoutn Pictures Studios. The goal of this campaign is to honor young actors and singers who contribute to organizations and other causes.
“The spotlight on youth-empowered leadership highlighted by Ford Driving Skills for Life at the Variety Power of Youth event promotes the issue of teen traffic safety to attract young people to learn about and make safe driving decisions behind the wheel,” Sandy Spavone, executive director of National Organizations for Youth Safety, told media. “The investment of Ford in the lives of young drivers helps to both educate them and provide the driving skills needed to keep them safe on the roads we all share.”
Entertainers honored by Ford include The Jonas Brothers, Vanessa Hudgens, Kat Graham and Jordin Sparks. Ford also demonstrated some technologies that were designed to assist the driver and maximizing safety.
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The campaign for the brand new Ford Fusion is off to such a great start that Ford is expecting massive numbers in sales for this sedan, packed with all of Ford’s new and innovative driver-assistance features. The auto manufacturer will invest $555 million into their Detroit manufacturing plant, which also makes the Ford Mustang. The investment money will mostly go towards new equipment in order to double their output and produce the Fusion.
In order to produce the amount of Fusions that Ford has in mind, they will be adding another 1,200 employees to work in the Detroit plant, producing the new small sedan. Previously, the Fusions were only made at Ford’s plant in Mexico, but now that the small car segment is growing at such a rapid pace, and labor contracts have lowered the U.S. costs, Ford is bringing more of the production to its home base in Michigan.
For more information about the Fusion, or to take a look at any Ford vehicle, contact Sound Ford.
According to the most recent reports from the Ford Motor Co., the Ford Focus is the best-selling car in the world. The reports show 489,616 units being sold in the first half of the year, beating out the second place car by 27,000 units. There is still another half of the year to be reported on, so it’s not a certain title…yet.
Ford was able to accomplish this feat by revamping the Focus and making it superior to all other cars in it’s class, including the Corolla. They are now selling the Focus in over 100 countries throughout the world, raising sales by 31% for the first six months of 2012 over the same time in 2011.
The new Ford Focus comes in several trims and even has an electric version. The base model starts at $16,200 and has an EPA certified rating of 36 MPG on the highway. The Focus Electric is rated at 110 MPG equivalent for city driving.
For more information about the Focus, or to take a look at any Ford vehicle, contact Sound Ford.
Ford created an entirely new class when it created the Explorer Sport, which goes on sale next month. It is the only seven-seater, high-performance SUV to have an official EPA rating of 22 MPG on the highway. The high fuel-efficiency is thanks to Ford’s new EcoBoost engine, which provides 365 horsepower while maintaining the highest MPG around.
“Explorer Sport hits a sweet-spot combination of power, usable torque, 4WD capability, with class-leading fuel efficiency,” Bill Gubing, chief engineer for Explorer, Taurus and Police Interceptor vehicles, told media. “The Explorer Sport EcoBoost engine matches Taurus SHO for output and the Terrain Management System has been specifically calibrated to optimize increased power – regardless of the road or conditions.”
The Explorer Sport also has the SelectShift Automatic transmission, chassis tunnel reinforcements and an electric power-assisted steering rack. The new Explorer Sport has special Terrain Management System settings which help to increase power and torque on all terrain.
For more information about the Explorer, or to take a look at any Ford vehicle, contact Sound Ford.
A Chinese corporation which is 30% owned by the Ford Motor Co., recently acquired a large heavy truck company, bringing Ford into the world’s largest heavy-truck arena. Though Ford didn’t release the financial terms of the acquisition, the heavy truck parent company showed a selling price of $42 million.
No other country in the world sells as many heavy trucks as China does. Last year, almost one million heavy trucks were sold in China, which is more than North America, South America and Europe combined. Though the sales of heavy trucks seem to be slowing, Ford is certain the Chinese economy will pick back up and the investment will be sound.
“A strong heavy-truck operation like Taiyuan will complement Ford’s existing passenger car and light commercial vehicle operations here in the world’s largest and fastest-growing vehicle market,” Dave Schoch, chairman and CEO of Ford Motor China, told media.
For more information about Ford trucks, or to take a look at any Ford vehicle, contact Sound Ford.
If you don’t feel you can afford a new car, but don’t want to buy just any used car that turn out to be more trouble then it’s worth, consider Ford’s Certified Pre-Owned program the right one for you. This CPO program includes increased warranties, more inspection points and better roadside service for pre-owned Ford and Lincoln vehicles with low miles.
“As sales of our new products continue to grow, so will the demand for high-quality, low-mileage pre-owned Ford and Lincoln vehicles. That’s why we work very closely with our dealers to invest in our CPO program and make it even more competitive,” John Felice, general manager of Ford and Lincoln Sales, told media.
Incentives include a 12-month/12,000-mile warranty and a seven-year/100,000-mile limited powertrain warranty. Now, you don’t have to buy a brand new Ford to receive the best in technology, as some of these slightly used vehicles come with the new MyFord Touch and three free months of satellite radio.
For more information about Ford, or to take a look at any Ford vehicle, contact Sound Ford.
Ford has happily announced NASCAR’s approval of their 2013 Ford Fusion racer. The Fusion race car passed final aerodynamic tests, held on July 18th and will make its 2013 racing debut at the Daytona International Speedway in February of next year. For 2013, Both Ford and NASCAR agreed that for the production model races, the car should be designed to look more like the passenger versions.
“We commend the manufacturers and our team at the R&D center on all the hard work they’ve put into this new car,” Robin Pemberton, NASCAR vice president of competition, told media. “With all the designs and surface areas of the car now approved, manufacturers can now move forward with building the components needed to outfit their cars. The wind tunnel testing we’ve had with the manufacturers over the past several months has given us the timely and necessary data we needed to come to this confirmation. We believe the new car is going to be a milestone opportunity for our sport, one that our fans will embrace.”
For more information about Ford Fusion, or to take a look at any Ford vehicle, contact Sound Ford.
Ford Motor Co. is well-known for their charity and disaster relief work. As they are the best-selling automotive brand based in the US, they take pride in their communities and in their country. The show that every day by the nonprofit work the company is involved in and how they continue to help their fans and consumers as need be.
The Ford Company announced that they would be putting their Ford Credit Disaster Relief Program into action for buyers who have been affected by the Tropical Storm Debby. This program allows customers who have either purchased vehicles that are being paid off or are leasing their vehicles, to take at least two months off from making payments.
It gives consumers peace of mind to know that their auto company has their back and is willing to help them when help is needed. Payments are asked to resume once those affected by natural disasters have improved circumstances.
For more information about Ford, or to take a look at any Ford company, contact Sound Ford.
Tuesday evening saw the first broadcast of the new Ford Fusion campaign “Random Acts of Fusion”. Introducing the campaign to the country are comedian Joel McHale and television/radio personality Ryan Seacrest. Another popular comedian, Kat Micucci, also joins their ranks for other commercials and events to promote this large Ford Fusion giveaway.
For those of you that don’t know, the “Random Acts of Fusion” campaign includes 100 drivers being documented doing interesting and fun things inside 100 brand new 2013 Ford Fusions. Anyone can sign up to be apart of the fun.
“The new Fusion is a transformational vehicle and we wanted to give consumers the opportunity to be part of this transformation through the unexpected experiences and entertainment provided by Random Acts of Fusion,” Crystal Worthem, manager for Ford Brand Content & Alliances, told media. “Over the next few months, we are giving fans a never-been-done-before experience by combining social media, entertainment and unexpected events that will allow them to interact with Fusion all across the country.”
For more information about how you can be the first to drive a brand new Ford Fusion, or to take a look at any Ford vehicle, contact Sound Ford.