Ford Creates New Online Portal For SYNC

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Sound Ford and the Synch WebsiteFord recently launched a new website to show consumers how SYNC is making its users’ lives better. This award-winning system has already been installed in more than 3 million Ford cars and trucks, but Ford believes that’s just the beginning.

The new website was designed to be easier to use, while covering all that SYNC  has to offer.  The new website is intended to be the ultimate resource on the increasingly popular technology for those shopping for a SYNC-equipped Ford car or truck and who want to know more about the technology as well as those who have it already.

“What we’ve tried to do is deliver a simpler and more intuitive way for consumers to understand the benefits of SYNC,” said Cole Buccafurri, Ford Digital Marketing Communications. “It’s delivering contextually relevant information to them at the right time. If they’re an owner and want educational material, it’s right there. If they’re a shopper and just want to know about SYNC, it’s all right there, too.”

On the website, users will find owner experiences by having customers talk about the role SYNC plays in staying in touch with driver assistance, safety and entertainment. The site has videos that give peace of mind to users with a feature that is only activated in the event of am accident in which an airbag is depoyed or if the fuel pump shutoff is activated.

They are continually improving the SYNC experience with the new website.  The new site does a good job of bringing all the information about the SYNC in one intuitive website.

Learn more about SYNC on Ford’s innovative new site at  Sound Ford, Renton


Ford Giving Away the Keys to a 2012 Focus Titanium During This Year’s BET AWARDS Airing Sunday, June 26

Courtesy of Sound Ford, Renton


As Hip-Hop and R&B music enthusiasts patiently wait for the “BET AWARDS 11″ to air, Ford has kicked off a sweepstakes that will award one lucky viewer the keys to a 2012 Ford Focus Titanium as part of The BET AWARDS Ford Focus Sweepstakes. The sweepstakes, which kicked off late last week, ends at 8 p.m. EST on Sunday, June 26, and incorporates the use of Twitter as part of the final qualification process.

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Ford Giving Away the Keys to a 2012 Focus Titanium During This Year’s BET AWARDS Airing Sunday, June 26

FORD AND ABC’S “EXTREME MAKEOVER: HOME EDITION” SEARCH FOR COMMUNITY HEROES

Courtesy of Sound Ford, Renton


Ford and ABC’s “Extreme Makeover: Home Edition” are looking for the ultimate community hero. The deadline is May 31. Under the “Heroes F-150 Campaign,” Ford will award a 2009 Ford F-150 and $250,000 to “makeover” a portion of his or her community. The makeover project will be announced in late summer.

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FORD AND ABC’S “EXTREME MAKEOVER: HOME EDITION” SEARCH FOR COMMUNITY HEROES

FIESTA ‘AGENTS’ ARE HEAVY HITTERS IN SOCIAL MEDIA

Courtesy of Sound Ford, Renton


As a part of the Fiesta Movement, Ford’s new platform to promote the 2011 Fiesta coming to the United States, the chosen agents will drive a Fiesta for up to six months. Agents will bring along millions of consumers on their “missions” each month by creating content about the experiences for their social networks. Agents also will provide valuable feedback to Ford in preparation for the launch of the 2011 Fiesta in the United States next year.

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FIESTA ‘AGENTS’ ARE HEAVY HITTERS IN SOCIAL MEDIA

FORD NAMES 100 FIESTA MOVEMENT ‘AGENTS’ TO HIT THE ROAD, FIND ADVENTURE, SHARE EXPERIENCES

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They are witty, irreverent and adventurous. They’re technologically adept, socially outgoing and more than happy to share their opinions on all sorts of topics through social media outlets ranging from Facebook to Twitter to YouTube.

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FORD NAMES 100 FIESTA MOVEMENT ‘AGENTS’ TO HIT THE ROAD, FIND ADVENTURE, SHARE EXPERIENCES

FORD OFFERS ONCE-IN-A-LIFETIME EXPERIENCE TO MONSTER JAM® FANS

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Ford soon will make once-in-a-lifetime dreams come true for Monster Jam

DESERVING FAMILY RECEIVES A VERY SPECIAL 2009 FORD FLEX ON ABC’S EXTREME MAKEOVER; HOME EDITION

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On Sunday’s episode of the hit ABC show Extreme Makeover; Home Edition, the Nickless family, of Holt, Mich., received a brand new home and an all-new 2009 Ford Flex. But for this particular family, the vehicle is more than a much-needed means of transportation. It is a loving tribute to a devoted husband and father.

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DESERVING FAMILY RECEIVES A VERY SPECIAL 2009 FORD FLEX ON ABC’S EXTREME MAKEOVER; HOME EDITION

Ford Raises $1 Billion In Bond Sale

Ford Motor’s finance unit was able to raise $1 billion during the first sale of benchmark 10-year bonds.

The auto manufacturing division of Ford had the best September for small car sales in 10 years time and a 73% increase over September of 2011.  Ford believes this is due to the rising and sporadic costs of gasoline and that customers have become more conscious of their fuel consumption.

“Fuel economy remains one of the most important features customers want most today,” Ken Czubay, Ford vice president for US marketing, told media.

 

The F-Series pickup truck continues as Ford’s best-selling vehicle in the U.S., selling over 55K units during September.  The Ford Escape also had a good month with a sales increase of 14% and creating a record for September sales with 23,148 units sold in the U.S.  Utility vehicles in general saw an 8.7% percent sales increase, including Escape, Explorer and Edge models.

For more information about Ford, or to take a look at any Ford vehicle, contact Sound Ford.

 

2013 Ford Fusion Designed To Turn Heads

The new 2013 Ford Fusion is one of the most talked about sedan releases of the past couple of years.  Ford has finally given free reign to younger designers who have created a fun-to-drive and practical sedan for the tech- and performance-minded.  The excellent fuel economy doesn’t hurt, either.

“There was a general unmet need for more design. People wanted different silhouettes, different rooflines — that’s what customer research told us,” Jim Farley, Ford’s chief of marketing, said of Ford’s market research while explaining where the inspiration for innovative designs came from.

 

Ford gave the public exactly what they were looking for.  A car packed with technology and convenience features with a sexy design and upgraded materials.  The enhanced trims and packages are an excellent perk as they help with the cool factor and amount of luxury even further.  It’s been awhile since car buyers were excited about a midsize sedan.

For more information the Fusion, or to take a look at any Ford vehicle, contact Sound Ford.

Ford Strengthens Efforts For Teen Driving Safety

Ford debuted their annual red carpet teen driving safety campaign during Variety’s Power of Youth event which began on September 15th at Paramoutn Pictures Studios.  The goal of this campaign is to honor young actors and singers who contribute to organizations and other causes.

“The spotlight on youth-empowered leadership highlighted by Ford Driving Skills for Life at the Variety Power of Youth event promotes the issue of teen traffic safety to attract young people to learn about and make safe driving decisions behind the wheel,” Sandy Spavone, executive director of National Organizations for Youth Safety, told media. “The investment of Ford in the lives of young drivers helps to both educate them and provide the driving skills needed to keep them safe on the roads we all share.”

Entertainers honored by Ford include The Jonas Brothers, Vanessa Hudgens, Kat Graham and Jordin Sparks.  Ford also demonstrated some technologies that were designed to assist the driver and maximizing safety.

For more information about Ford safety, or to take a look at any Ford vehicle, contact Sound Ford.

Ford To Hire Another 1,200 Employees

The campaign for the brand new Ford Fusion is off to such a great start that Ford is expecting massive numbers in sales for this sedan, packed with all of Ford’s new and innovative driver-assistance features. The auto manufacturer will invest $555 million into their Detroit manufacturing plant, which also makes the Ford Mustang. The investment money will mostly go towards new equipment in order to double their output and produce the Fusion.

In order to produce the amount of Fusions that Ford has in mind, they will be adding another 1,200 employees to work in the Detroit plant, producing the new small sedan. Previously, the Fusions were only made at Ford’s plant in Mexico, but now that the small car segment is growing at such a rapid pace, and labor contracts have lowered the U.S. costs, Ford is bringing more of the production to its home base in Michigan.

For more information about the Fusion, or to take a look at any Ford vehicle, contact Sound Ford.

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