Ford recently launched a new website to show consumers how SYNC is making its users’ lives better. This award-winning system has already been installed in more than 3 million Ford cars and trucks, but Ford believes that’s just the beginning.
The new website was designed to be easier to use, while covering all that SYNC has to offer. The new website is intended to be the ultimate resource on the increasingly popular technology for those shopping for a SYNC-equipped Ford car or truck and who want to know more about the technology as well as those who have it already.
“What we’ve tried to do is deliver a simpler and more intuitive way for consumers to understand the benefits of SYNC,” said Cole Buccafurri, Ford Digital Marketing Communications. “It’s delivering contextually relevant information to them at the right time. If they’re an owner and want educational material, it’s right there. If they’re a shopper and just want to know about SYNC, it’s all right there, too.”
On the website, users will find owner experiences by having customers talk about the role SYNC plays in staying in touch with driver assistance, safety and entertainment. The site has videos that give peace of mind to users with a feature that is only activated in the event of am accident in which an airbag is depoyed or if the fuel pump shutoff is activated.
They are continually improving the SYNC experience with the new website. The new site does a good job of bringing all the information about the SYNC in one intuitive website.
Learn more about SYNC on Ford’s innovative new site at Sound Ford, Renton



